Allopneus: making the payment stage secure and smooth to ensure the best customer experience

Allopneus, n°1 for tyre sales and fitting in France, was elected best e-merchant 2021 in the car services and accessories catogery. Allopneus’ strength lies in its very broad choice of products, and turnkey offer with 6,000 partner centres and 101 mobile fitting stations. The purchasing process is designed for customers to easily find their tyres and a fitting solution adapted to their needs without leaving home.

Payment is a key stage of this purchase journey.  Allopneus has chosen to work with Dalenys for their online payments, and benefit from step-by-step support from Emmanuel, Customer Success Manager.

Watch the testimony of Fabien Suarez, Allopneus’ Payment Manager :

Payments, an essential part of the purchasing process

The customer is always the focus of the e-merchant’s efforts. Every customer should easily pay for their orders in a secure way. After being guided through their site to choose the best tyres at the best price, it is crucial they feel secure at the payment stage. Dalenys manages their Carte Bancaire flows, and identifies levers to increase performance on all devices. For example Dalenys does everything to ensure that in case of a possible payment failure, the customer is offered another solution to finalise the order.

Data management is an essential element to reach that performance. The Dalenys dashboard provides access to detailed information on transactions. Merchants can see all the data on the same portal, which also offers a tool for chargeback management.

« Allopneus is constantly adapting to evolutions in e-commerce. Dalenys’ support is essential to face all these challenges and deliver the best possible shopping experience. » Fabien Suarez, Payment Manager, Allopneus.

PSD2, a long-term work linked to a good level of transactions security

PSD2 (2^nd Payment services directive) is a European regulation that helps protect merchants and buyers against payment data theft and fraud. It requires strong authentication for all payments, excluding exemptions, and the use of the 3D Secure version 2 security protocol.

Allopneus has dramatically increased the use of 3D Secure on their site. Efforts with Dalenys have ensured the conversion rate has not dropped despite these new rules.

After this first step, Allopneus has to deal with the migration from 3D Secure version 1 to version 2. Dalenys is organising comparative benchmarks on the performance of each issuer in 3D Secure v1 and v2 based on specific KPIs. Allopneus can then decide the best time to start this migration.

Lastly, to be compliant to PSD2 while keeping smooth customer journeys, merchants must indicate their exemption requests. Thanks to anti-fraud rules developed with Dalenys over the years, Allopneus has an extremely low fraud rate. This means they are well-placed to formulate exemptions based on their Transaction Risk Analysis.

To go further, read: 3 things to know about online payment performance And to know more about PSD2, download our Practical Guide to PSD2 migration.