In 2015, Tediber launched its unique mattress concept. First sold exclusively on tediber.com and recently available in a Parisian concept store, the brand promises clarity and simplicity: its unique product of exceptional quality is marketed without intermediary, at the right price, for all and all year.
If the brand can claims this offer of values, it is because it deals with the design as well as the manufacturing and the distribution. Mastering the pre-sale stages is not only a guarantee of quality and traceability, but it also allows Tediber to lay the groundwork for a strong positioning based on a seamless customer experience.
The challenge
From the beginning of the customer’s journey to delivery to his home, everything has been finely thought out and reinvented to maintain an emotional relationship with him. Thus, Tediber wanted payment not to be an exception in this seamless purchase process: payment had to be as incredible online as it was in store!
The issue tackled by Dalenys
How can Tediber offers its customers an online and instore payment that is pleasant, surprising and make them smile?
